Mental health has increasingly become a topic of focus in our society’s discussions, and thankfully, the world of beauty is not shying away. In an industry often negatively associated with cutthroat beauty standards and external aesthetics, some beauty brands have decided to make significant contributions to initiatives for mental health—contributions that we’re applauding with gusto.

By integrating advocacy into the ethos of how their companies work and utilizing their philanthropic platforms, these brands are fostering a more compassionate and supportive environment for their consumers and those suffering from mental health issues. These efforts range from funding research and support services to creating inclusive campaigns that reduce stigma and promote well-being.

These beauty brands are leading the way in advocating for mental health. By supporting these brands, we can support meaningful change that promotes mental health awareness and supports others on a national and global scale. Here are the top 10 beauty brands championing mental health empowerment. Keep scrolling!

Maybelline

Maybelline

Super Stay Vinyl Ink Longwear No-Budge Liquid Lipstick

Maybelline New York has announced an exciting new long-term partnership with the WHO Foundation to expand access to mental health services for millions. The brand aims to contribute $20 million by 2030, providing one-on-one mental health support to 10 million people. Show your support by trying one of its products, like this longwear lipstick.

Selfmade

The award-winning skincare brand is centered around mental health and taking care of yourself. Comprised of products that allow you to feel into your body, take care of it, and allow space to breathe. We love the Comfort Cream, made for lightweight hydration and enhanced elasticity with time-released, encapsulated hyaluronic acid and niacinamide.

Philosophy

Philosophy

Purity Made Simple One-Step Facial Cleanser

For every purchase made from Philosophy, the brand donates to community-based initiatives that work to improve the mental health of women. This cleanser is also very easy to use. With just a splash of water, you’re able to remove the day’s debris within one simple step.

Rare Beauty

Rare Beauty

Perfect Strokes Universal Volumizing Mascara

Launched by actress Selena Gomez back in 2020, Rare donates 1% of sales to the Rare Impact Fund (also founded by Gomez), which aims to raise $100 million over 10 years to increase access to mental health resources. I use this mascara, and I’m obsessed. The volume and definition are insane.

Bubble

Bubble

Bubble Skincare Slam Dunk Face Moisturizer

Bubble is on a mission to help those who are struggling with their mental health. It pledges 1% of its sales to nonprofit organizations that help young people all over the country.

Dr. Brandt Skincare

Dr. Brandt Skincare

Liquid Sun Shield Daily Brightening Mineral Face Sunscreen SPF 50

The Dr. Brandt Foundation, founded in 2015 to honor the memory of the late Fredric Brandt, is committed to enhancing mental health and well-being in diverse and underserved communities. The foundation focuses on raising awareness about critical mental health issues, including depression and suicide prevention.

Urban Decay

Urban Decay

All Nighter Waterproof Makeup Setting Spray

Being bullied can have a huge impact on mental health. Online Bullying Hurts IRL is Urban Decay’s worldwide campaign dedicated to supporting those impacted by online bullying. In partnership with The Cybersmile Foundation, the brand aims to empower and educate 500,000 internet users to stand together and eliminate online bullying.

Kiehl’s

Kiehl’s

Ultra Facial Refillable Moisturizing Cream With Squalane

Kiehl’s is consistently partnering with programs that support mental health initiatives, and this year, it’s working with the Ali Forney Center, the leading organization dedicated to safeguarding LGBTQIA2+ youth from homelessness. Its services include outreach programs, transgender living support, job readiness training, educational initiatives, and health and mental health services.

Squigs

Squigs

Squigs Double Shot Face Serum

Mental health is foundational to living a fulfilling and balanced life, and through Squigs’ charity initiative, the brand donates a percentage of its proceeds per year to a mental health charity.

Olly

Olly

Women’s Multivitamin Gummy

Since 2021, Olly has teamed up with The Jed Foundation—a nonprofit organization dedicated to youth mental health—to introduce a new initiative aimed at delivering essential resources to disadvantaged high schools and school districts across the United States. This includes granting scholarships to 20 financially challenged schools, enabling them to enhance their mental health support and suicide prevention strategies.

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